Eagle Eye integrates Salesforce with FinancialForce PSA for visibility across sales, projects and financials

About Eagle Eye

A digital marketing platform for the world’s leading retailers, Eagle Eye has an international presence with offices in the UK, Canada and Australia.

Offering digital marketing solutions, customer loyalty schemes and digital rewards programs, Eagle Eye helps businesses to transform their marketing and loyalty options for a digital world.

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Objectives

Tired of working from different systems and having to input data multiple times, EagleEye wanted a system that would integrate with their existing Salesforce CRM. Their key objective was to have a solution that would enable the team to work collaboratively, advancing their project management capabilities through better visibility of their project costs.

Whilst Eagle Eye recognised that a new solution was required, they needed to adopt a new system quickly and minimise the disruption to the business. ION’s PSA Launchpad was therefore the ideal solution.

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Eagle Eye + FinancialForce PSA

Through FinancialForce PSA, Eagle Eye now has complete visibility across sales, projects, and financials, with full connectivity into their Salesforce CRM. This visibility is not only helping improve their project and resource management capabilities, but also giving them much greater insight into the true profitability of their projects.

The powerful insights generated by FinancialForce PSA is now being used to define the strategic direction and focus business efforts on areas of high growth and high profitability.

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