Maximise your sales and marketing efforts with advanced marketing analytics. Explore your data, get insights into your marketing performance, and quickly take data-driven actions.
B2B Marketing Analytics is a tool that allows users to visualise their data and KPIs to better understand marketing performance. Tableau CRM, previously known as Einstein Analytics, allows you to combine data from both Salesforce and Pardot as well as additional third-party sources. This enables you to fully assess performance and maximise ROI at every stage of the funnel.
Consolidate all your data into one view to see the complete customer journey. Create custom views and dashboards to give each person access to analytics which will enable them to make quick decisions and drive improved performance.
HOW B2B MARKETING ANALYTICS CAN DRIVE YOUR BUSINESS
· Instantly share insights to align marketing and sales
· Customise attribution models to meet the needs of your business
· Use intelligent insights to maximise ROI at each stage of the funnel
· Access your data on the go and share data drive marketing decisions
WHAT ARE THE KEY FEATURES OF B2B MARKETING ANALYTICS?
B2B Marketing Analytics comes with a wide range of features which enables you to fully understand the performance of your marketing campaigns. Designed with a range of out of the box features including:
READY TO USE INTELLIGENT DASHBOARDS
B2B Marketing Analytics purpose is to track engagement, monitor pipelines and to analyse the performance of sales and marketing activities. Allowing users to gain visual insights into their data through charts, graphs, dashboards, and heat maps.
MULTI-TOUCH ATTRIBUTION MODELS
Multi-Touch Attribution dashboards highlight which marketing assets are the most influential throughout the sales funnel. Allowing users to gain insights into which channels drive awareness, perform across all buying stages and help drive deals to close.
STREAMLINE REPORTING ON A SINGLE PLATFORM
Experience a full-funnel view of your business by running reports that help you outline and visualise metrics. B2B Marketing Analytics provides pre-built marketing KPI and best practice reports for you to run.
MANAGE CAMPAIGNS ON THE GO
Through the Salesforce analytics mobile app you can access your data on-the-go and quickly share data-driven marketing decisions with your team.
WHY CHOOSE B2B ANALYTICS
Marketing leaders are under more pressure than ever to prove the value of their campaigns and ensure the budget is being well spent. With B2B Marketing Analytics, marketing leaders are empowered to make data-driven decisions to maximise sales and marketing efforts.
Align your sales and marketing teams by getting everyone working from one customer profile in Salesforce, with third party data pulling through to give you one version of the truth.
Get an instant view of top metrics with custom dashboards, measure the value of the overall marketing mix, run reports to unlock insights and better improve your overall marketing performance.
Interested in learning more about B2B Marketing Analytics, contact our Salesforce and Pardot Specialists to discuss your requirements.